Goal : Add the Facebook pixel to your website.
Ideal Result : The Facebook pixel is correctly deployed without any technical problems.
Requirements: You may only do this after setting up Google Tag Manager on your website. Additionally, you have to have already created a Facebook Ads Account using Business Manager (blog 010).
Why it is significant: If you wish to use Facebook advertising, Facebook Pixel is necessary. You can set up conversions for your campaigns and establish remarketing audiences using this pixel.
Note: If you are using Shopify, follow blog 068 – How to Add a Facebook Pixel to a Shopify Store instead of this blog.
Where this is done: In your Facebook Ads management and Google Tag Manager.
When this is completed: Just once, during the initial installation of the Facebook pixel.
Who is responsible for this: The person in charge of paid advertising, analytics, or website administration.
Environment Setup
Important:
- The steps in this blog outline how to install the Facebook Pixel with Google Tag Manager (the tool we recommend for adding and managing tracking codes to your website.) Check out our Google Tag Manager Installation blogs for WordPress or Squarespace if you have not already implemented Google Tag Manager to your website.
- Follow blog 068 – How to add a Facebook Pixel to a Shopify Store instead of this blog if you are using Shopify.
- Before continuing, you should have already set up or gained access to your business’ Facebook Business Manager account.
Install the Facebook Pixel Helper Chrome Extension before you begin.
Putting in place the Facebook Pixel
- Register on Facebook.
- Visit Facebook Business Manager.
- Click “All tools” “Events Manager” in the sidebar.
- Select the Pixel from the list on the left and choose “Continue Pixel Setup” if you produced it already but didn’t install (then follow jump to step 7)
- If this company has never before created a Pixel:
a. You should click “Connect Data Sources” or “Connect Data” .
b.. From the options, choose “Web,” then click “Connect.”
- From the list, choose “Meta Pixel,” then click “Connect.” Choose Facebook Pixel if you do not see Meta Pixel because you didn’t refresh your UI likely yet.
- Click “Create Pixel” and give your pixel a name.
- Once you have entered it, hit “Tick” to confirm.
- You will be able to see the integration options available to you if you install the Google Tag Manager on your website. Click “Next” after choosing Google Tag Manager as your option.
- On the following screen. It is only a confirmation that you set up the pixel, so click “Continue.”
- Click “Continue Pixel Setup” after choosing “Data sources” from the sidebar.
- There will be two choices offered to you.1) manually add pixel code to the website, 2) Use partner integration. Go to the “Check for Partner” menu.
- Choose “Google Tag Manager” from the available partners.
- You will be guided through the onboarding process to link your Google Tag Manager account to your Facebook account. The first screen should have “Next” on it.
- If you choose to enable “Advanced Matching,” you will be prompted. You might choose to configure Google Tag Manager right away if you are an experienced user. If not, click “Next” and leave it at “Off”:
- The next step is to authorize Facebook to make modifications by logging in using the Google Account you use for Google Tag Manager.
- Make that the account and container information for Google Tag Manager are accurate. When certain, press “Finish Setup”.
- You can use the Event Setup Tool to add events. You only need to click “Next” at this time because all you want to do is add the Pixel Base Code.
a. An alert that states the pixel has not received any events may appear. Since you
just installed it, this is typical; we will check the installation later in this blog.
- Although a screen confirming that you finished the setup, will appear at the end.
Facebook Pixel testing
1.Use Chrome to access your website.
2.Click the Chrome addon for Facebook Pixel Helper.
3. Finally your Facebook Pixel should be visible after installation. At least one pixel should be
discoverable by the extension, and it must match the Pixel ID listed in your Facebook
Business Manager.
