Make a creative brief for Facebook ads

Name: ogresto websolutions
Price range: $$

Goal: To give the designers of the Facebook advertisements a high-level understanding of the client’s business.

The designer should be able to create ads that adhere to the campaign’s specifications.

Prerequisites or requirements: You should have completed the ad campaign brief and conducted a strategy call with the customer as prerequisites.

Why this matters: Your designers will be able to provide top-notch, pertinent creatives for the ad campaigns if they have a comprehensive understanding of the company goals and objectives.

Where this is done: Google Docs and email.

When this is finished: Following the client strategy call.

The project or account manager is responsible for this.

How to Complete This Form

There are four primary sections in this design brief:

Project Background — Give a brief history of the project as well as the client. What is the business’s mission and what kinds of goods or services do they offer?

Campaign objective– Describe the purpose of this advertising campaign. What are the client’s goals for the campaign, and what kind of advertisements and creative resources are required?

Client’s Details — A brief overview of the client’s operations for the designer, including the company’s present website, brand guidelines, product description, Unique Selling Proposition (USP), target market, and rivals. You should also provide a URL so the designer may access all of the creative materials the client has provided.

Ad Image Specifications — Specify the requirements for the adverts. What kind of advertisements are needed, how many of them, and their creative direction. Facebook’s most often used image ad forms are seen in the templates below (Facebook Feed, Carousel, and right-hand column ad).

Ads references — As a guide, include screenshots of rival or client advertisements.

Creative Brief for Facebook Ads

HISTORY OF THE PROJECT

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Facebook Campaign’s goal

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URL of a product or website
Guideline for Brands
Main advantages / USP
Website / Product Page URL
Target Audience
Main Competitors
Client Resources

CLIENT INFORMATION

Brand Guideline

Product Description
Main benefits / USP
Website / Product Page URL
Target Audience
Main Competitors

IMAGE DETAILS FOR A Facebook Feed Ad

Brand Guideline

Product Description
Main benefits / USP
Website / Product Page URL
Target Audience
Main Competitors

Number of image(s) required	3
Dimension	750 x 246
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Notes	Creative direction, special notes for the ad image(s)
File Type	PNG or JPG
Max File Size	30Mb