Goal: To produce a visual depiction of your Facebook advertising strategy as well as a thorough implementation plan for Facebook Ads Manager.
Prerequisites or requirements: You already have one if you have made a transaction or acquired a lead; you may not have mapped it yet.
Why is this important: By developing a Facebook Ads strategy before launching into implementation, you will be able to identify and address problems with your plan as soon as they arise. Additionally, a strong building that is scale-built will be the result.
When this is done: If you plan to run Facebook advertisements for your company for the first time, or if you run an agency, when you begin working with a new customer, this should be done. It is up to you how often you want to repeat and/or alter your plan. Ideally whenever there is a new funnel, launch, or significant campaign and often (i.e. every 3 months).
Who does this: The person in charge of Facebook advertisements, perhaps with assistance from the person in charge of conversion funnels.
Create Facebook advertisements strategy
Step 1: Create a funnel map and determine the points where paid traffic makes sense.
To view this blog, click here.
Result: You have mapped your current funnel and determined when you should drive cold, warm, and hot traffic.
Step 2: Divide your Facebook account into various Campaigns, Ad Sets, and Ads.
To view this blog, click here.
Outcome: Ideally using the Facebook Ads Campaign Planner spreadsheet or anything similar, you have clearly specified all the campaigns, ad sets, and ads that you will be employing as well as all the assets that will be necessary (Creatives, Copy, etc.).
Special instructions: If you have already completed that blog and created a Facebook Ads Campaign Planner spreadsheet using your present organizational structure, utilize that one instead and continue from it rather than beginning a new one.
