Objective: To make a Lookalike Audience that you can utilize to increase the audience for your Facebook Ads.

Final Result: The ideal result from this blog is that you will have a Lookalike audience in the target nation of your choice.

Requirements or Prerequisites: You will need Google Tag Manager installed on your site  to add Lookalike Audience. You can adhere to Blog 004 if you haven’t previously and are utilizing WordPress.

For your website, you must have set up a Business Manager account (you can follow Blog 010 to do that).

You must install the Facebook pixel on your website. You can use Blog 005 (or Blog 068 if you’re using Shopify) if you don’t already have it.

Additionally, you must have installed Facebook conversion tracking (you can follow Blog 017 to start tracking your conversions).

Finally, you must have Facebook Business Manager verify your domain (you can follow Blog 97 to do that).

Why it’s significant: You can effectively scale your ads by using a lookalike audience. Which is a group of people who share the same characteristics as the people in your chosen source audience (demographics, interests, and other factors).

Where: You complete this in your Facebook Asset Library.

Once this is complete: when you want to scale your campaign for prospecting.

Done By: The person in charge of paid advertising.

    How to create Lookalike audience?

1. Visit https://business.facebook.com to launch Facebook’s Business Manager.
2. Click “Audiences” in the left sidebar.

3. Choose the Ad Account you want to work on (or make sure you are using the correct one) in the top-right corner:

Additionally, you might need to click “Get Started” to view and accept the Facebook Business Tools Terms:

4. To create a Lookalike audience, select “Create Audience”.

Note: This menu may appear slightly differently if you have never created an audience, but you should choose “lookalike audience” in any case:

Note 2: You could receive a disclaimer stating that “certain users of iOS 14.5 or later devices may not be included in your lookalike audience source.” As a result, Apple users may choose not to have their data tracked, making it more difficult to locate them and lowering performance.

5. Choose the audience category that will serve as the “Source”

• Value-Based Sources (click here to jump to this option):  

• If you are already assigning a conversion value to the conversion that you want to use as a source for your lookalike audience and you also want Facebook to create a lookalike based on your highest value customers instead of treating everyone equally, select this option.

Example: If you want to create a lookalike audience of the users who purchased on your e-commerce store and your tracking setup is sending conversion values to Facebook (recommended) you would select this option.

Note: If you haven’t implemented Facebook tracking yet, or want to improve your setup, you can follow Blog 017: Setting up FB Conversion Tracking.

• Additional Resources (jump to this choice by clicking here):

• Choose this if you want to leverage an audience that you’ve already built or that isn’t value-based.

6. Using Sources with Value:

Note: If, as in this example, there are no values reported and/or no purchases:

Alternatively, if all events are grayed out when you select “Other events with value,” then

Most likely, you have not yet started providing Facebook your conversion rates and/or events. To do this, adhere to Blog 017: Setting up FB Conversion Tracking.

1. Choose your Source – If you’re unsure, use the business’ Facebook pixel. (Identified to the right of the drop-down menu by a grey “Facebook Pixel” label next to it)

2. Choose your Event. Facebook will use the event you choose to create the audience that will be the basis for your lookalike audiences.

1. Reminder 1: In order to create your lookalike audience, choose an event that draws at least 100 attendees from a single nation. Your lookalikes will be more accurate the larger your source audience is.
2. Reminder  2: If your lookalike group doesn’t have enough participants, public for a certain event (e.g: Initiate Checkout) pick an occurrence that happens more frequently (e.g: Add to Cart).

3. Examine your social media source audience:

After choosing your source and event, you may examine the information Facebook possesses that was used to create your source audience (and consequently your lookalike audience).

1. Consider the following inquiries for yourself:
2. Do these numbers make sense?

1. Did I ever experience an occurrence with such a high/low value in the last 60 days?
2. Do the last 60 days’ records for my customer number make sense?
3. Does the sum of this event’s 60-day occurrences make sense?

Reminder: Cross-referencing the data with your Google Analytics data is possible.

2. Check to see if you followed Blog 017:

Setting up FB Conversion Tracking to set up your Facebook tracking appropriately if the data does not make sense. Contact a web developer to assist you in fixing your tracking setup if you are unable to resolve the issue yourself. It is not adv to currently develop this lookalike audience for you.

4. To move on to the next stage, click here.

7. Using Additional Sources

Reminder 1: Please take note that the audience you choose here will have an impact on the final Lookalike Audience that is generated.

1. For instance, if you own an online clothing store and base your Lookalike Audience on customers who browsed the “Women’s” section, you will probably end up with a Lookalike Audience that is predominately female.

Reminder 2: In order to use your source audience as the foundation for a lookalike audience, it must consist of at least 100 individuals from the same nation.

7. Choosing the areas where you want to locate your desired group of users.

• Reminder: When you build ad sets, you will have the option to include locations. It’s not necessary for this place to be the same as the one where your target audience is based.

8. Choose the percentage of Facebook users in your target nation that you want as your intended audience size.

• Reminder: that once the audience has been created, the audience size cannot be changed. You may always build a new one, and you can use a single source audience to create up to 500 Lookalike audiences.
• Reminder 2: Depending on how broad you are willing to make your targeting, the percentage you choose will change. While choosing 10% may include some persons who are less similar than you selected at 1%, it will result in a larger audience.

9. By selecting “Create Audience”,

10. I’m done now! You should now be able to see your Lookalike Audience on your “Audiences” dashboard:

1. You can filter your Lookalike Audiences when configuring your Ad Set, as follows:

2. Note 2: It’s possible that your audience won’t be ready right away; occasionally it could take up to 24 hours for it to be used. When ready, a green light and a “Ready” status will appear in the “Availability” column.