Goal: To offer the client a campaign strategy that will assist them accomplish their corporate objectives.
Ideal result: Before the performance team launches the campaign, the client approves the approach.
You should have finished the kickoff call with the client and be familiar with their business as a prerequisite.
Why it matters: To ensure that the client and the performance team are on the same page regarding the execution of the campaign and to prevent miscommunications in the future.
Google Slide is where to do this .
When this is finished: Following the client kickoff call.
Account managers or performance team leads are responsible for this.
Environment Setup for client’s campaign
Before you begin writing the proposal, make a duplicate of this campaign proposal template.
How you should approach each element of the campaign plan is outlined in the following.
In conclusion
You should briefly summarize the problems and opportunities your team discovered on the client’s website, ad account, or rivals on this slide.
Apply these blogs to carry out the necessary analysis:
How to analyze a competitor’s Facebook advertising approach
How to check your Facebook ads account.
Analysis
Summarize your findings as briefly as you can. What were the problems, and why should they be resolved?
Give a plausible solution and explain why it might work.
Strategy
Explain the broad campaign approach.
To show your client, create a graphic representation of your Facebook advertising campaign.
Give the client a screenshot of the strategy so they can see it in action.
Goals
Describe how the client’s stated objectives from the launch call translate into measurable objectives for the advertising campaign.
In a perfect world, your goals should be well-defined, measurable, doable, pertinent, and time-bound.
Deliverables
Give the client specific information about the deliverables they can count on from your team.
Deliverables could consist of:
How will your team collaborate with the client to plan and manage the project?
Analytics setup – Which tracking codes and for which platforms will your team set them up?
Making a landing page — Which landing page(s) will your team design?
How will your team interact with the customer to deliver top-notch advertising creatives?
How will your team handle the advertising effort to get results?
Reporting: How frequently and how will your team present the client’s advertising campaign results?
Timeline
Set a reasonable deadline for the deliverables and anticipated outcomes.
Ensure that the client is aware of the important deadlines and deliverables.
Wrap up
Before your team begins the execution of the campaign strategy, get the client’s final approval.
